Unless you are living under the proverbial rock than you are well aware of the power of the Internet and it’s content. Not only is the Internet continuing to expand and rapidly grow in popularity and daily use, but the demand for Internet content is also booming. You can get in on that action.
Yeah I am just some poor schlep, regular Joe, common dude, or whatever cliche moniker I deserve. But I am also a passionate Phillies fan who has a working knowledge about baseball and the Philadelphia Phillies. “So what?” you say.
I guess I deserve a “so what?” at this point but let me continue. After years of talking the ears off of family, friends, associates, complete strangers, freakish people, every day people, hungry people, boring people, vitamin C deficient coal minors, and the like people have been screaming for me to do a blog.
Normally I ignore people and their screaming but as I have become acquainted with this World Wide Web thing, I am on board. I’m loving it too! I would marry it if I could. And something tells me that there is probably someone who has tried to do that. Anyhow I digress.
Frankly the Internet is saturated with sports blogs. So what made me think I could add something new? The fact is that is lesson number 1. Don’t worry about the number of blogs there are. The fact is you are not targeting every human being on line.
For starters, sports, like most blogs is part of what is called a niche. So right off the bat you know who you are targeting. And it can be even more topic specific. You have sports, but then you have baseball, football, basketball, and on and on.
For example my blog is about baseball and more specifically about the Philadelphia Phillies. Naturally my target audience is clearly laid out as a result. So how then do you make your blog stand out in your niche?
You try and find a different angle of focus than the existing blogs if it is a common niche. For instance my Phillies blog is not just a blog about Ryan Howard, Chase Utley, Jimmie Rollins, Roy Halladay, Cole Hamels, and the host of other wonderful Phillies players. It is not just about games, wins/losses, moves, and rumors. My blog is aimed at including all the things that go into running a MLB franchise. It will also delve into the business around a MLB franchise.
As the blog develops and matures, I will be sharing discussions and interviews regarding marketing, ballpark operations, sales, sponsorships, advertising, travel issues, scheduling, promotions, fandom, the media, merchandising, and on and on. It will look at these aspects from a fan’s point of view as well as the point of view of each arena being discussed.
This is just my vision. In writing your sports blog, you can take different direction. Perhaps you want to write a Tennis blog. You can focus on global tennis or the tennis in your country, region, or local community. You can highlight players, skills, equipment. or technique. Be innovative about it.
Maybe you want to write a football blog. You can focus on the NFL, your team, fantasy football, or any other football related topic. Or you can mix it all together. Again create your own vision.
The overall point is to have in mind who you are targeting as a reader. Think of it like a musical artist. With few exceptions, musical artists put out a CD based on a genre. Of course there is some variety but in general you are a pop artist, or a rap artist, or a rock artist, or a jazz artist, and so on. Thus your producer will monitor your music and try to make sure you stay within a genre.And like you and your sports blog, a musical artist will only concern themselves with their music. They will not worry about the ten’s of thousands of other musical artists.
So the bottom line is, pick a niche, a focused agenda, and stick to it. Control the things you can control. Be yourself and try and keep it current and fresh. And never give up. Others will but you won’t. And remember the Internet is always craving content.